Zolie

Zolie vs. Relay: AI receptionists for Square Appointments, compared honestly.

Both promise the thing Square shops actually need: a receptionist that writes real appointments into Square Appointments during the call. Here's how they differ — with every Relay claim taken from zhukauai.com as of July 2026.

ZolieRelay
Published pricing$49/mo (Starter, 10 customer calls in total per month) · $149/mo Essential (unlimited)None published (as of July 2026) — "free to start, no card required"
Books live into Square AppointmentsYes — reads live availability and writes confirmed appointments during the call, in production for live customers todayTheir site says it checks live availability and writes the appointment into Square with the right service variation and team member
AvailabilityLive product — public demo line, self-serve signup, verified customer resultsMixed signals: homepage offers signup while integration pages describe a waitlist / "launching soon" (as of July 2026)
Whose voice answersA clone of the owner's own voice, from a ~20-second recording (every tier)Natural-sounding AI voice with optional background ambience; no voice cloning mentioned on their site
Spam & robocall filteringYes — screened free, never billed, never rings youNot mentioned on their site (as of July 2026)
Recaps after each callText recap of every real callNot mentioned on their site (as of July 2026)
Beyond SquareWix Bookings, GlossGenius, Boulevard, Vagaro, Fresha, and moreLists Google Calendar, Calendly, Outlook, Housecall Pro, Workiz, Vagaro; Boulevard and Mindbody marked coming soon
Free trial14 days on any plan + live demo line, no signup"Free to start"; terms not published

Where Relay looks promising: the paste-your-website setup flow is genuinely clever, and its Square page describes careful booking behavior — right service variation, right team member, no bookings outside opening hours. If it ships as described, it'll be a real option.

Where Zolie is different today: she's already doing this job on live phone lines — real spas and studios, real Square calendars, published numbers — in the owner's own cloned voice, with spam screened out free and a text recap after every real call. And you can see exactly what it costs before you start.

The honest bottom line: call the demo lines and compare what you hear. Zolie's is on the homepage — no signup, no card.

Square shop owners ask us

What is the best AI receptionist for Square Appointments?
Look for three things: it writes confirmed appointments into Square during the call (not just messages), you can verify its pricing before you commit, and you can hear it live before signing up. Zolie does all three — she books live into Square Appointments in her customers' production calendars today, publishes pricing from $49/month, and answers a public demo line. Relay also describes live Square booking with service variations and team members, but publishes no pricing and parts of its site describe a waitlist as of July 2026.
How do Zolie and Relay handle setup?
Similarly, and both fast. Relay's site describes pasting your website URL and clicking build (~38 seconds claimed). Zolie crawls your website the same way to build her knowledge base, then adds the piece Relay doesn't mention: a ~20-second recording that clones your voice, so callers hear you. Most Zolie owners are live in about 2 minutes including call forwarding.
What does each one cost?
Zolie publishes pricing: $49/mo (Starter — 10 real customer calls in total per month, then $2.50 per additional customer call, spam screened free) or $149/mo (Essential — unlimited customer calls), with a 14-day free trial and a 30-day money-back guarantee. Relay's site publishes no pricing as of July 2026 — it says "free to start, no card required" without stating what it costs after that.
Does Relay filter spam calls or text me recaps like Zolie?
Relay's site doesn't mention spam filtering or text recaps as of July 2026 (that may change — check their current pages). Zolie screens robocalls and junk before they ring you, never bills you for them, and texts you a recap of every real call: who called, what they wanted, whether they booked.
Is either one actually running in production for real businesses?
Zolie is — verified production numbers from live spa, studio, and salon customers are published on our customers page, including $1,330 booked in one verified 30-day window for a head spa in Lynnwood, WA. Relay may well have live customers too, but parts of its site describe a beta waitlist as of July 2026, and no customer results are published there.

Competitor details checked against zhukauai.com on July 15, 2026. Spot a change or an error? Email [email protected] and we'll fix it fast.

Your Square calendar, filled by your own voice.

See Zolie for Square Appointments